2020 BvB Dallas’ didn’t let a little thing like COVID-19 diminish their drive to raise funds for Alzheimer’s research and treatments. Sure, their annual powder rough puff football game at the Cotton Bowl had to be canceled. But the gals simply showed their spunk to score a touchdown financially.
It was just revealed that the young professionals will be able to fund their beneficiaries with more than $240,000.
According to 2020 BvB Dallas Co-President Holley Caldwell, “We are so thankful for the support of our donors and sponsors year after year that helped us hit this milestone. Alzheimer’s disease affects many of our participants’ families, as well as others in the DFW area, and we are grateful to be able to contribute to research and care programs here locally.”
This year’s beneficiaries were:
- UT Southwestern’s Clinical Neuropsychology Alzheimer’s Fellowship, “an intensive two-year program which provides an opportunity to rapidly develop expertise in the differential diagnosis and treatment of dementia. This year, the organization is also supporting the next phase of a novel study at UT Southwestern to diagnose and treat Alzheimer’s disease. Funding will go toward research to optimize the delivery of diagnostic and therapeutic agents via focused ultrasound across the blood-brain barrier to more accurately detect and treat the disease.”
- The Senior Source’s Senior Companion Program that places volunteers, who themselves are older adults, in the homes of frail elderly persons. “It is a federal program under the Corporation for National and Community Service, with the goal of keeping older adults living independently in their own homes.”
Funds were raised thanks to their “Birdies for BvB Golf Tournament and online silent auction earlier in September, a virtual concert with Marc Broussard in the spring, North Texas Giving Day and other virtual events.”
2020 BvB Dallas Co-President Luis Ellis added, “We are especially proud of our participants whose perseverance and determination during a very difficult fundraising season helped us exceed out goals.”
Since its founding in 2008, the organization has provided $5M for Alzheimer’s disease research and support organizations in the Dallas-Fort Worth area.