While fashion and beauty posters will report on what’s out this season (air kissing, lipstick and lip plumping are licking the bottom of must-haves) and what’s in (long-distance hugging, eyebrow sculpting and baggy eyelid enhancements), the downright queen of COVID-19 accessories is the mask. Who would have thought seven months ago that wearing a mask didn’t mean you were going to rob a bank or recovering from major plastic surgery?
But it didn’t take creative nonprofits and retailers to glom on to the idea that masks were the new billboards of 2020. Wearing a mask with a nonprofit’s brand or identity has become the must-have face cover. Realizing a gold mine despite their stores being closed for action, retailers partnered up and started turning out masks to benefit area nonprofits.
Example: Sisters of Red Erin Duvall and Molly Duvall Thomas got together with Ed Hadleigh to create a mask with 100% of sales going to Children’s Medical Center Foundation. The masks were hand-tailored using Erin’s and Molly’s personal collection of exclusive vintage fabrics. Alas, Molly reports that “Hadleigh’s has sold out of the adult masks we had made for charity! Unfortunately we won’t be making anymore because we are out of that fabric. ”
The good news is that there are a scant few children’s masks still available. What a great idea! Your kids wearing masks to support youngsters in need of healthcare.
If you have a fav nonprofit, contact them and see if they have a natty mask for purchase that will raise awareness and funds.
* Photo courtesy of Hadleigh's