There are folks who make a difference with very little fanfare. One of those people has been the Dallas Morning News’ Deborah “Debbie” Fleck, who has been a Jill-of-all trades at the paper. Unlike those who shine on the front page with breaking news headlines, her handiwork was found within the sections of the daily. One of her duties has been the Metro Section’s page 2 community news with its dozens of items.
Whether it was getting news out about an upcoming fundraiser, running a photo about a past event or just listing a news tidbit that would normally not qualify as a big-deal story, the Deb-ster turned them out with total professionalism. Many a PR person depended upon Debbie to help them make readers aware of their nonprofit events. There were those who wondered if she ever slept.
Well, she’ll be getting plenty of rest time in the days ahead, since she has retired her keyboard.
And like the pro that she is, she slipped away quietly, letting only a few know of her plans.
DMN Editor Mike Wilson confirmed her departure: “It’s true! She’s wonderful. We will miss her.”
So, if you have tried to send some pitches to Debbie only to have ’em bounce back, don’t give up. She’s recommending that you send your releases to firstname.lastname@example.org.
Note to Debbie: Mike was right. You are missed.