WFAA was on a tear the past week. Last Thursday they wanted to do something different to showcase North Texas three-digit weather. Sure, they could have tried cooking some food product on the sidewalk, but that’s been so overdone (no pun intended). Somebody got the bright idea of positioning a 22” by 28” white canvas against a wall in the afternoon sun between a clock and a thermometer. At the top of the board were 64 crayons pointed downward. As the clock ticked and the mercury rose, the crayons drooled down the board creating a waterfall of rainbow colors.
So, that was nice, but what do you do with this hot (okay, so this pun was intended) artwork? The WFAA brain trust decided to auction off the artwork with the proceeds going to help Community Partners of Dallas’ Back to School Program that provides school supplies for children who are in the Dallas County Child Protective Services.
The winning bid of $3,150 came from Create Church, but when they arrived to pick up their new masterpiece, they pumped the number up to $5,150!
Then word arrived that the Friends of Wednesday’s Children was shutting down operation on Monday. The folks at WFAA realized that the timing was right to rally viewers to pick up where the Friends had left off in providing for children in need. So, they held a phone bank on Monday at their 4, 5 and 6 p.m. newscasts to start the wheels turning for the CPD drive that would officially start on Friday, August 4. The receivers rang off the hooks to the tune of $40,850!
Those two undertakings brought in a total of $46,000, all of which will be used to provide backpacks, construction and manila paper, colored pencils, folders, pencil sharpeners, block erasers, glue sticks, highlighters, markers, pencil pouches, red pens and scissors.
According to CPD President/CEO Paige McDaniel, “We are so grateful to WFAA, and especially to Cynthia Izaguirre, for their longtime commitment to and tireless advocacy on behalf of the foster children in our community. Additionally, to everyone who called in with their generous donations, thank you! We had so many wonderful donors support this cause — with gifts from a grandmother on a fixed income to people with charitable foundations. Dallas really stepped up to help children in foster care and we are appreciative!”
Congratulations to WFAA for connecting the dots to provide assistance for children in need. In the wake of the Friends closing, WFAA managed to help fill a void financially and spread the word.
* Photo courtesy of WFAA