Monday the annual MySweetCharity Opportunity series gets started. For newcomers, this series is the perfect “opportunity” for non-profits to tell about upcoming fundraising activities.
Some “friends of the North Texas non-profits” decided they could support MySweetCharity’s efforts to draw attention to the series by sponsoring the seven-week run. Who are these “friends”? You’ll never know. They wanted to do it sorta anonymously. You’ll see what we mean Monday.
BTW, the “friends” also signed on board with the understanding that all they wanted to do was drive more people to reading the posts. They have absolutely no involvement in the selection of the posts nor what is written.
Like North Texas volunteers and non-profits, they are pitching in for the good of our community.
What’s that? You’re interested in submitting an “opportunity”? Great! But, of course, there are some suggestions in getting them published. Here are the ground rules:
- The plan calls for byline articles by chair/co-chairs of upcoming fundraising activities.
- The subject? Tell why the upcoming event should be at the top of everyone’s calendar and how to get involved.
- Here are some suggestions on what to include:
- The name of the organization and link to it
- Name of author (Non-paid volunteers are preferred over staffers, don’t you know!)
- The event
- The date and location
- Chairs, honorary chairs, etc.
- Highlight(s) of the event
- Sponsors
- Length: Make it as long or as short as you want. Hint: MSC readers usually prefer posts with word counts ranging from 250 to 500 words.)
- If you want to send photos/graphics/logos, you’ll need to submit them in a JPEG format.
Send them to [email protected] with “MSC Opportunity – <Name of Organization>” in the subject line (Example: “MSC Opportunity – Buggy Whip Revitalization Gala”) that way it won’t get trapped in the infamous MSC filter trap. It’s the black hole of the MSC world.