Oh, dear! With such short notice, the prediction for the nonprofits’ media panel on Friday, August 19, was that perhaps a baker’s dozen would sign up. But, oh, no! So very wrong.
Understand that the sign-ins are coming in nonstop. Guess word has gotten out that PaperCity’s Jane Rozelle is gonna have all the scoop about the new format that the monthly publication will be introducing in September. Or, maybe it’s WFAA’s Ron Corning’s additional duties as commentator and doing lengthier interviews with the likes of Tyler Perry. Or, perhaps it’s photographer Kristina Bowman’s fessing up on how to work with photographers and what types of photos to submit. Everyone is hoping that MySweetCharity’s Jeanne Prejean will take her friendly medication and explain the easiest way to get coverage on MSC and answer any questions about the lifestyle of elves.
Since one of the most popular parts of the past panels has been the Q&A, it will be nicely in place and open to all questions. One surprising development that took place at the last panel was the nonprofit representatives networking and exchanging ideas with each other afterwards.
The conversation will once again be an honest effort to help those working with nonprofits to get their message across to both established and potential fans.
One nonprofit marketing staffer is even bringing along her CEO to help her boss better understand why their stories aren’t on CNN. Another PR firm that doesn’t normally deal with nonprofits is sending a couple of their associates to learn the unique issues facing nonprofit media pitching.
And, thanks to PlainsCapital Bank, the whole morning of chatting is free. They’re even gonna provide a great view of Victory plus a continental breakfast!
But there is a catch. You’ve got to register here and do it pronto. All you have to do is provide your name, the nonprofit that you work with and a phone number. (BTW, your information will NOT be used for any solicitation by anyone or any group.) Then mark down August 19 for an 8:30 check-in at PlainsCapitals headquarters. After the panel, go have a leisurely lunch and take a nap with visions of headlines promoting your nonprofit!
* Graphic provided by PlainsCapital