It ain’t easy being in charge of a nonprofit marketing. That’s especially true when it comes to dealing with the press. Those media types seem downright cranky at times and they are so persnickety. They make all types of demands like
- the release should have been sent a year in advance,
- the type should be in a certain font
- a release should be sent in PDF format
- a release should not be sent in PDF format
- a TV crew won’t cover a shoe drive for centipedes
- the photo has to be in some kind of resolution
Gee! Talk about difficult people.
For this reason, a media panel was held twice this past year for nonprofits to hear the good, the bad and the ugly from four media veterans. Not only were the sessions filled to capacity, but another open forum has been demanded.
And once again, it’s free! Thanks to PlainsCapital, the gathering will take place on Friday, August 19. Check-in will start at 9 a.m. and guests will be out just in time for lunch or to dash off for the weekend.
Returning to face the nonprofits will be the original “four hoarsemen” (photographer Kristina Bowman, WFAA anchor Ron Corning, MySweetCharity’s Jeanne Prejean and PaperCity’s Dallas Social Editor Jane Rozelle).
It’s open to anyone who deals with area nonprofits and the media. Yes, even veteran PR folks who have a nonprofit client are invited to attend.
The only caveat is that it’s first-come, first-registered. So, send in your registration here. You’ll need to provide your name (duh), the nonprofit that you work with and a phone number, just in case the event is cancelled due to snow. Once you register, you will be provided with directions and parking instructions.
And, if you haven’t attended a previous “chat,” you’ll want to leave your “this-is-so-boring” expression at home. There is no telling what is gonna be said or what insider info will be shared. The one thing for sure is that it’s informative and fun.