It’s about time for some good news. In fact, it’s great news from Children’s Health. When 98.7 KLUV’s Jody Dean and his buds hunkered down in Children’s Medical Center for the 2015 Christmas is for Children Radiothon on Thursday, December 10, and Friday, December 11, they planned on having a jolly good time. But they also were there to raise money for Children’s.
In partnership with Children’s Miracle Network Hospitals, the CBS Radio DFW stations (98.7 KLUV, La GRANDE 107.5 FM and News Radio 1080 KRLD) included stories and interviews with 22 patients and families that had benefited from Children’s resources.
According to Children’s Medical Center Foundation Dr. Kern Wildenthal, “Generous support from our corporate sponsors and community friends make the success of this year’s event possible. We also salute the dedicated team of professionals at CBS Radio for their continued support and passion, highlighted by the extraordinary Jody Dean, whose desire to help children included devoting a remarkable 26 hours to hosting the event on air.”
But it was a two-way street for the children’s healthcare providers and the broadcasters.
CBS Radio DFW Senior VP/Market Manager Brian Purdy said, “Even after all these years of working with the amazing team at Children’s Health on this incredible effort, we continue to be overwhelmed by the response of our listeners. They open their hearts and their wallets with one purpose: To help the next generation of North Texans live life to the fullest. We can’t imagine a better gift.”
The results? The efforts resulted in providing $1,003,236 “for the seventh-largest pediatric hospital in the nation.”
Children’s Health President/CEO Christopher J. Durovich summed it up saying, “The incredible patients and families we serve along with the continued generosity of the Dallas-Fort Worth community never cease to amaze us. CBS Radio DFW is one of the strongest supporters in our quest to be by the side of parents across North Texas. We are grateful for their commitment and the community as a whole as we continue to live out our mission of making life better for children.”
Radiothon sponsors included presenting sponsor FairLease, phone-line sponsor Credit Union of Texas, Neighborhood Credit Union, Learning Care Group, Padrino Foods, Skanska, ReTrak, Dallas Fort Worth Acura Dealers, Primrose Schools, Granite Properties, Blue Cross Club Shield, ADT Security and El Rio Grande Latin Market.
For a look at all the goings on, click here and scroll down.