Since its start back in 2008, BvB Dallas has been a volunteer-driven organization. The inspiration was relatives and friends who had been victims of Alzheimer’s. Although known as “an old person’s disease,” the youthful players, coaches and fans were champions in raising funds for research and treatments to combat it.
Over the past seven years, BvB Dallas handed over more than $1.8M.
To grow the organization, an executive director was hired in February and an aggressive goal of $600K was announced. Despite not making its goal for the first time, a record-breaking check of $475K was presented at the Cotton Bowl on Saturday, August 8, at halftime to Baylor AT&T Memory Center and The Center for Vital Longevity at the University of Texas Dallas.
Realizing that BvB Dallas’ past success in raising funds and awareness had been built on being a totally volunteer-driven effort, the decision was made to return to its volunteer roots.
The executive director was in agreement and resigned. Her last day was Tuesday.