A Passing: Liener Temerlin

During the ’60s and ’70s when Dallas had two daily newspapers and three TV stations, there were a handful of creative types and sales execs who gave birth to advertising/public relations/marketing agencies. Unlike the TV version of “Mad Men,” the Dallas men — Sam Bloom and his son Bob Bloom, Morris Hite, Stan Levenson, Stan Richards and Liener Temerlin — weren’t as much into martinis as they were into giving the New York ad community a run for their money. They were also helping the city of Dallas make it through the slow recovery from November 22, 1963.

Liener Temerlin (File photo)

Today it was reported that 88-year-old Liener died yesterday at his home in Austin.

According to The Levenson Group Co-Founders Barbara and Stan Levenson, “We always will be grateful to Liener for enriching both our personal and professional lives. Second to none, he was an industry icon and inspiring leader.”

With his bride Karla, the Ardmore native moved to Dallas to take a job a copywriter at Glenn Advertising in 1953. Over the years, he rose through the ranks becoming president of Glenn Bozell and Jacobs in 1974. Eventually the agency became Temerlin McClain in 1992 and TM Advertising in 2004. During his tenure, the agency handled such national accounts as American Airlines, Bank of America, Hyatt Hotels, J.C. Penney and countless others.

And he always seemed to be on the cutting edge. For instance, when his daughter Dana was married in the 1970s, he surprised locals by having a film crew tape the wedding reception at the Fairmont.  

But Liener’s life outside of the office was just as dynamic and visionary. He joined with the late Mayor Annette Strauss in orchestrating the building of the Morten H. Meyerson Symphony Center. That was unheard of back in that day with the Dallas Symphony Orchestra playing at Fair Park’s Music Hall.

And Liener’s foresight extended to still another art form — film. In 2006 he and Michael Cain sowed the seeds for the Dallas Film Society. In fact it was their connection to the American Film Institute that gave birth to the AFI Dallas International Film Festival that evolved into today’s DFS’s Dallas International Film Festival.

According to DFS President/CEO and DIFF Executive Director Lee Papert, “The Dallas Film Society is terribly saddened to learn of the passing of Liener Temerlin, our Founder and Chairman Emeritus. He was instrumental in the creation of the Dallas Film Society and the AFI Dallas International Film Festival. His passion and vision for film knew no bounds. That passion for this unique art form was limitless and he strived daily to bring a greater awareness of film to Dallas through the Film Society and the Dallas International Film Festival and the nation through his involvement with the American Film Institute. But beyond that passion, Liener was kind, genuine, and helpful – serving as a mentor to so many in the formation of a fledgling arts organization. He exuded class and most of all — he was our friend. We will miss our friend and we will continue to do our best to further his desire to celebrate this great medium.”

A Linz Award recipient, Liener was also involved with the Vogel Alcove, UT Southwestern Medical Center, SMU and a host of others.

Despite all these involvements, Liener’s top priority for more than six decades was his wife Karla Temerlin, their daughters Dana Temerlin Krebs and Lisa Temerlin Gottesman and their families.

On Sunday at 3 p.m., a memorial service will be held at in the Stern Chapel at Temple Emanu-El.