Minnie Marcus Butterfly Garden Takes Root At Neiman Marcus’ Original Site, Today’s One Main Place In Downtown Dallas

Neiman Marcus President/CEO Karen Katz had a lot of things on her mind just before 9 a.m. on Friday, July 14. As she crossed North Field Street to One Main Place with NM Corporate Communications and Events VP Mimi Sterling, she was checking her cellphone. Yup, there were meetings and folks whom she had on her schedule.

Roger Sanderson, Karen Katz and Dick Davis

Still, this appointment was important to Karen. It was the literal “groundbreaking” of the Minnie Marcus Butterfly Garden by Texas Discovery Garden, Neiman Marcus, Stream Realty, KFK Group and the Westin Hotel to “revamp” the planters outside of One Main Place.

Minnie Marcus Butterfly Garden volunteers

And why was this spot selected? According to NM VP of Internal Communications Jennifer Lassiter, this was the location of the first NM opened by Herbert Marcus, his sister Carrie Neiman and her husband Al Neiman.

Texas Historical Commission marker

It was a big undertaking for the trio. They had opted to open a specialty store instead of investing their savings and efforts in a soft drink called Coca-Cola.

But the brother and sister did just that and eventually shed Al. Herbert’s son Stanley Marcus admitted that it was Carrie’s taste that served as the foundation for the NM success. But they had just felt the first signs of success on their venture when a fire destroyed their original store, forcing them to move to another part of downtown Dallas.

In the meantime, Herbert’s wife, “Miss Minnie” Marcus, was raising four sons (Stanley Marcus, Herbert Marcus Jr., Edward Marcus and Lawrence Marcus) and nightly preparing dinners that could accommodate her husband’s bringing last-minute business associates home. Over the years, Miss Minnie would be known for her love of gardening. In fact, she was “made an honorary lifetime president” of what would become the Texas Discovery Gardens and in 1959 received the Dallas Nurseryman’s Award. At one point under her tutelage as NM Vice President of Horticulture, “there were 1,800 plants in 60 locations in the first two Neiman Marcus stores in Dallas.”

Jennifer Lassiter

Kevin Hurst

NM Director of Charitable Giving Kevin Hurst and Jennifer put their heads together and came up with the idea of kicking off NM’s 110th anniversary at the original site with the Texas Discovery Garden “by restoring the planter boxes at One Main Place” to honor the matriarch of Neiman Marcus.

The planting of Minnie Marcus Butterfly Garden

Texas Discovery Garden Director of Horticulture Roger Sanderson selected the plants based on their ability to “grow well in the climate as well as attract Monarch butterflies,” which have become “a symbol and icon of the Neiman Marcus brand over the past century.” Think Mariposa Restaurant and the shape of the Minnie Garden at Texas Discovery Garden.