Crayton Webb Heads Into “Sunwest” Thanks To A “Stern” Buyout

Folks have been wondering whatever happened to fundraising Crayton Webb, since his departure last month from Mary Kay Inc. Had he left his wife, Nikki Webb, and their four kids to join the Foreign Legion? Had he been whisked away by space aliens? Had he become a recluse living in The Joule?

Crayton Webb (File photo)

Andy Stern (File photo)

None of the above. He was in the final negotiations to “buy” Andy Stern’s 35-year-old Sunwest Communications. And now the deal is done.

Crayton admitted that the timing was perfect for him and he was flattered that Andy would entrust him with his company.

Crayton reported, “Thanks to Andy Stern, Sunwest Communications is highly respected in the reputation business, boasting an impressive list of clients and an amazing team of public relations professionals. I look forward to the privilege of building upon 35 years of outstanding public relations counsel, communications and senior-level service by standing on the shoulders of a giant in the industry like Andy.”

As for Andy, he’s really not going anywhere. He’s just moving down the hallway. As Senior Counsel, he’ll still be a part of the public relations firm whose clients include Exxon Mobil, CBRE, the Catholic Foundation, Rosewood Property Company, KDC, Victory Park and XTO.

The reason for Andy’s “selling” the firm was not a spur of the moment decision. He applied the same strategy to his plan that he has for his clients. Looking at the future of his staff and company, he didn’t want to sell to a mega public relations operation. But he did want Sunwest to move ahead providing strategic communication services. In considering in whom to entrust Sunwest, he recognized that he and Crayton shared common values, both personally and professionally.

According to Andy, “After 35 years, I had to be sure Sunwest Communications was left in the good, capable hands of an expert communicator and leader. Sunwest is a family business and that feeling of family extends to our team and clients. I’m confident in Crayton’s ingenuity and leadership to take Sunwest Communications to elevated levels of success, as well as his integrity and wisdom to carry on the company culture that has defined us.” 

Both men have worked in the political sector (Andy as Staff Assistant to President Gerald Ford and Crayton as chief of staff for Dallas Mayor Laura Miller) and in the media (Andy as a print reporter and Crayton at KTVT), and both have heavy ties and leadership positions in various community and nonprofit organizations.

Andy has held leadership roles in AMN Healthcare Services, Medical City Dallas Hospital, the Texas Healthcare Trustees, the American Hospital Association’s Committee on Governance, the Dallas Citizens Council, the Salesmanship Club of Dallas, Dallas Assembly, Leadership Dallas Alumni, Public Relations Society of America, Dallas Children’s Advocacy Center, the Sixth Floor Museum, North Dallas Chamber and Salesmanship Club Charitable Golf. 

On the other hand, Crayton has been involved with the National Domestic Violence Hotline, the Arbor Day Foundation, YMCA of Metropolitan Dallas, the Dallas Regional Chamber, SMU, the Junior League of Dallas, Leadership Dallas and Genesis Women’s Shelter’s HeROs.

When asked if Crayton’s new responsibilities as a CEO would curtail his involvement in the nonprofit sector, he was surprised that the question was even aired. With his young family and his new staff, he is even more dedicated to supporting the programs and organizations that build the North Texas community.