JUST IN: Kim Robinson Named New Friends New Life CEO

As New Friends New Life celebrates its 20th anniversary in the battle against human trafficking, it’s also welcoming a new CEO. Since the departure of NFNL CEO Kelly Cruse, former NFNL CEO Katy Pedigo has been temporarily at the helm as a nationwide search got underway for a permanent replacement. The result of that search was just revealed. Former Girl Scouts of Northeast Texas COO Kim Robinson has been named NFNL CEO.

Kim Robinson*

Wendy Messmann (File photo)

According to NFNL Board Chair Wendy Messmann, “After looking across the country, we were thrilled to find Kim in our backyard. Her dedication to serving girls and cultivating their best selves combined with her extensive experience in both nonprofit and corporate operations made her an obvious choice to lead New Friends New Life in this next era.”

In addition to joining the Girl Scouts in 2016, Kim has been involved “in strategic planning, marketing, operations and innovation in consumer goods and nonprofit sectors” for such organizations as Frito-Lay, Dean Foods and Highland Homes  for the past 20 years.

As part of NFNL’s “new era,” the group will hold its first Men’s Advocacy Group Breakfast on Monday, May 21, to encourage men “to take action against sex trafficking and exploitation.

The annual Wings Luncheon that usually takes place in the spring has been moved to Friday, November 9, at the Omni, with details to come.

Kim’s first day is Monday, March 19.  

* Photo provided by New Friends New Life


  1. Congratulations, Kim and best wishes for successful and spirit filled leadership.

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