UPDATE: The Adolphus Hotel that was one of the original sponsors of the mega-holiday festivities has signed up for the 2017 parade. Don’t you just know that Santa will have plush digs the night before.
The annual parade that marches through downtown Dallas in early December has had some “adjustments.” In recent year’s Children’s Health has hosted the parade. Out of the past five years, it’s had to be canceled twice (2013 and 2016) due to inclement weather. Describing it as “inclement” is like saying the summer is North Texas is warmish.
It was just announced that Children’s Health would not be the official host of the event. According to Children’s Health spokesperson Scott Summerall, “After hosting the parade for nearly three decades, we have decided to move forward with other new and meaningful ways to bring cheer to families in our community this holiday season. We are considering ways to celebrate and honor the parade’s history in its 30th year, but are still ironing out details of a potential event. We will continue hosting the other treasured holiday events across our system, including the annual Holiday Tree Lighting at our Dallas and Plano campuses, Breakfast with Santa with the Women’s Auxiliary, and our Holiday Patient Party for families in the hospital. These events are beloved by our patients, families and team members, and are an important component of fulfilling our mission to make life better for children.”
But don’t go thinking that the parade is a goner. According to a report on WFAA at noon, THE Dance Director Jeffrey Giles and former Parade Director Cassie Collins “have filed a permit with the City of Dallas to host the parade, and will be reaching out to sponsors soon.”
BTW, over the years the parade has had such corporations as Southwest Airlines, Neiman Marcus and the Adolphus Hotel provide major support.